Jewelry Buying Statistics
The US jewelry retail
statistics
The US jewelry market statistics make for an interesting reading on why, when and
where people buy jewelry on the market. See the Infographic by ClassicCreations.com about this on the previous page.
Here are those statistics in words. These statistics cover 5 groups of jewelry
products sold in the US:

One of the reasons that people buy jewelry is to
tailor their own look and personality |
- pearl jewelry
- platinum jewelry
- diamond jewelry
- gold jewelry, and
- silver jewelry
Why people buy
jewelry
Here are two fundamental reasons for people buying jewelry:
- The fundamental reason people buy
jewelry is "to differentiate themselves".
- The other reasons are that jewelry denotes status, power and
ornamentation.
When people buy
jewelry
For what ocassions do people buy jewelry:
- For engagement, anniversary, birthday, and all public statements of affection
and intention
- As presents for the mistresses and girlfriends
- To make amends for bad behavior
Matching jewelry with outfit
While shopping for jewelry, people also look to match it with their outfit. When
ready to pick an outfit to go along with what ever type of jewelry you are comfortable wearing, there is no better
place to start looking than Bloomingdale's. At
Bloomingdale's you will find a wide assortment of apparel, accessories, for men, as well as for women and kids.
Not only will you find great clothing but you will also find terrific accents for your home as well. Shop
Bloomingdale's for great looking apparel and with their partnership with Groupon Coupons you
can save more money.
Key jewelry selling
periods
There are three best selling periods for jewelry sellers:
- Christmas time 96%
- Mother's Day 74%
- Valentine's Day 70%
What
motivates people make purchases
Here's what motivates people to go jewelry shopping:
- People buy jewelry on impulse when they see something eye-catching in a store
window.
- Two-thirds or 67% of those are planned purchases
- While one-third or 33% are impulse purchases
For whom people buy
jewelry
There seem to be two basic groups for whom jewelry is bought:
- 12% of jewelry purchased in US is for someone within the buyer's
household
- 88% of jewelry purchased in US is for someone outside the buyer's
household
 |
Most of jewelry purchases, both by men and women, are
made as gift
purchase for someone else, outside of the family.
(Image: Pixabay.com) |
Why people make
purchase
There could be a number of things that determine if people will make a jewelry
purchase. But the main reason that clinches purchase is:
- People will buy jewelry if the credit terms are
appealing
Gift-Purchase vs.
Self-Purchase
What are the percentages of different jewelry products that people buy for gifts
to others, as opposed to those they buy for themselves as self-purchase.
» Purchases by
men
Men in general purchase 71% of jewelry as gifts and 29% as purchases for
oneself:
- Pearl Jewelry - 82% gift, 18% self-purchase
- Platinum Jewelry - 80% gift, 20% self-purchase
- Diamond Jewelry - 74% gift, 26% self-purchase
- Gold Jewelry - 64% gift, 36% self-purchase
- Silver Jewelry - 55% gift, 45% self-purchase
»
Purchases by women
Women in general purchase 59% of jewelry as gifts,
while 41% of their purchases are for oneself:
- Pearl Jewelry - 50% gift, 50%
self-purchase
- Platinum Jewelry - 67% gift, 33%
self-purchase
- Diamond Jewelry - 58% gift, 42%
self-purchase
- Gold Jewelry - 56% gift, 44%
self-purchase
- Silver Jewelry - 64% gift, 36%
self-purchase
|